Mar 28, 2019
We are diving into three secrets to getting more patients from social media in this episode. It’s one of Heather’s favorite topics to chat about, but before we get into it, she provides some of her backstory and why she is so passionate towards online marketing and aesthetic practices.
The first secret that Heather...
Mar 21, 2019
In today’s episode, Heather is talking about how to build your ideal patient avatar (IPA). We learn about what an IPA is, why having one is critical to your practice’s success, and how to identify yours.
To begin this topic, Heather shares a recent story about when she and her husband were choosing an architect to...