Feb 23, 2021
2020 has forever changed the way we work, play, communicate, connect, receive services, travel, to name just a few. As I record this episode at the beginning of 2021, the full impact of the global pandemic has yet to be realized. Truly.
Which of these changes in how we live will be temporary and which will be forever...
Feb 16, 2021
There are common excuses I often hear either from Socialite members or other aestheticians, nurse injectors, spa or med spa owners that reach out to me and they say things like:
“Heather, I’m just too busy to get to spend time each week on my marketing.”
“Heather, can’t I just hire you to do my social media...
Feb 9, 2021
Welcome CEOs back to another episode of the podcast!
We’re first going to unpack the benefits of The Expert Effect. You may be thinking, ‘This doesn’t apply to me. I’m not an expert.’ Trust me, you are, and it does.
I’m going to show you how to leverage this phenomenon to magically attract new opportunities...
Feb 2, 2021
It’s a marathon, not a sprint. Yes, I’m talking about marketing. The key is to start where you are and train to get where you want to be.
Marketing doesn’t have to be, and shouldn’t be, overwhelming.
The first question to ask yourself is, “What am I actively doing to market my business?” and then, “What...